Customer service is the new marketing.  It’s not just a quick catch phrase that people continue to throw around.  It’s truly the lifeblood of business – and that’s especially true of the property management business.  And now, with the prevalence of social media everywhere in our lives, it’s very easy for the public to weigh in on our level of customer service and for everyone to see what our customers think.

So, we must up our game and understand the costs to the business of not responding to our customers in the way they expect and deserve.

So how can we ensure that we are building customer loyalty from Day One?

This session will cover the following critical aspects of building customer loyalty:

• Six principles that define today’s customer’s and what they want from business

• The true cost of bad customer service

• Data on how customers respond to good service

• How to turn around a bad customer experience

• The seven keys to excellent customer service

Please Note: Pre-registration is required to attend all virtual classes offered by NJAA. Prior to the start of NJAA virtual classes, enrolled attendees will receive an email containing their unique Zoom Attendee Link. Please note that the Zoom Attendee Link is unique to you and can  ONLY be used by the registered attendee. If you do not pre-register with NJAA, you will be billed for attending the virtual class and will be charged a late fee. NJAA is happy to accommodate swaps at any time prior to the start of the class.