The online realm has become the epicenter for your residents, employees, and competitors to explore and engage with your brand, primarily through social media platforms.  Good branding and a strong presence on social media are indispensable for attracting and retaining residents.  In a crowded rental market, having a strong brand and active social media presence will give you a competitive edge!

In this enlightening session, we will tackle these pivotal questions head-on, delving into an array of essential aspects, including crafting a compelling content strategy, determining the optimal posting frequency, and strategically expanding your online network. By the conclusion of this session, you will not only possess the knowledge but also the actionable insights needed to curate a dynamic brand identity that will supercharge your presence, elevate your reputation scores, and attract genuine interest and a dedicated following for your brand. Remember, your brand identity is the cornerstone of your success.

Learning Objectives:

• Cultivating creditability and trust

• Showcasing amenities, unique features, and lifestyle

• Building a sense of community, belonging and connection

• Positive reviews and testimonials

• Expanding and influencing your network

Please Note: Pre-registration is required to attend all virtual classes offered by NJAA. Prior to the start of NJAA virtual classes, enrolled attendees will receive an email containing their unique Zoom Attendee Link. Please note that the Zoom Attendee Link is unique to you and can  ONLY be used by the registered attendee. If you do not pre-register with NJAA, you will be billed for attending the virtual class and will be charged a late fee. NJAA is happy to accommodate swaps at any time prior to the start of the class.