Certified Apartment Leasing Professional (CALP)

The Certified Apartment Leasing Professional (CALP) is often the first credential earned in a career in residential property management, and assists leasing agents with integrating successful sales techniques, increasing resident retention, and meeting resident needs. 

This year, NJAA has partnered with national lecturer Maria Pietroforte, to instruct the CALP training virtually! In this live instructor-led format, students will have the ability to engage with the instructor during class and collaborate with their classmates inside and outside of the virtual classroom. Combined with virtual activities and group homework outside of class, this exclusive training will give attendees real-world scenarios along with a thorough review of all aspects of the Certified Apartment Leasing Professional position.

This virtual setting will consist of an orientation so that all students understand how the virtual environment will function, as well as 4 half days of training, and a course refresher to ensure that all students are prepared for their exam.

This course will run from the end of January until the middle of February.

Course Objectives

• Learn how to create an account with NAAEI to gain access to platform for apartment credential engagement (PACE)
• Bringing in new residents focuses on professionalism and teamwork as well at organization, prioritization, and time management
• Enhance your knowledge and skills to effectively attract new residents, fill vacant unties, and ultimately maximize profitability by understanding how to market the property
• Gain insight to create a competitive edge by understanding your competition and market surveys. Discover different techniques for the leasing process that build relationships
• Form a strong sales foundation to effectively market apartments and optimize occupancy to achieve optimal profitability
• Learning about current residents helps to understand community dynamics, identify potential issues and tailor your approach to meet resident needs and implement a marketing plan
• Build a sense of community while improving resident satisfaction, leading to better overall property management
• Importance of Fair Housing laws and how this impacts property management. How to prevent discrimination in the rental process and protecting resident from unfair treatment
• Ensure that everyone has equal access to housing and prevent discrimination